Here at Neovoca we continually keep up-to-date with what’s happening within the pharmaceutical industry. A tool which we think is particularly effective to achieve this is Twitter. If you want to start becoming more social in Pharma try starting with social listening.
We now share the top 15 hashtags in pharma with a brief explanation for each:
1. #Pharma
General, worldwide industry. Often news on companies, academic studies, drug releases, corporate communications and regulatory articles
2. #DigitalHealth
Covers innovative spectrum of technologies that achieve specific health outcomes, articles include medical devices, sensors & health data
3. #mHealth
‘Mobile health’, the practice of medicine and health initiatives supported by mobile devices inc. smartphones, tablets & computers
4. #PatientEngagement
Patients invested in their own care. The valuable relationship patients have with health stakeholders, most commonly healthcare providers
5. #hcsm
‘Healthcare social media’ throughout the world, interactions that create & share valuable medical information that support patient care
6. #hcsmeu
‘Healthcare social media Europe’, the same as #hcsm but focused within Europe, this often reflected in the difference in regulation
7. #hcmktg
‘Healthcare marketing’, best practice including digital, multichannel and email marketing as well as ethical and regulatory considerations
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If you like to start getting into the vast world of twitter and trying to understand how conversations about pharma topics work, this list is definitively a good starting point. Also check out Pharma Open Access Meducation (http://stwem.com/2013/05/08/phoam-is-the-concept-phoamed-is-the-hashtag-introducing-pharma-open-access-meducation/)
See on www.neovoca.com
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