Social listening in pharma: the top 15 hashtags to follow on Twitter

See on Scoop.it – oncoTools

Here at Neovoca we continually keep up-to-date with what’s happening within the pharmaceutical industry. A tool which we think is particularly effective to achieve this is Twitter. If you want to start becoming more social in Pharma try starting with social listening.

We now share the top 15 hashtags in pharma with a brief explanation for each:

1. #Pharma

General,  worldwide industry. Often news on companies, academic studies, drug releases, corporate communications  and regulatory articles

2. #DigitalHealth

Covers innovative  spectrum of technologies that achieve specific health outcomes, articles include medical devices, sensors & health data

3. #mHealth

‘Mobile health’, the practice of medicine and health initiatives supported by mobile devices inc. smartphones, tablets & computers

4. #PatientEngagement

Patients invested in their own care. The valuable relationship patients have with health stakeholders, most commonly healthcare providers

5. #hcsm

‘Healthcare social media’ throughout the world, interactions that create & share valuable medical information that support patient care

6. #hcsmeu

‘Healthcare social media Europe’, the same as #hcsm but focused within Europe, this often reflected in the difference in regulation

7. #hcmktg

‘Healthcare marketing’, best practice including digital, multichannel and email marketing  as well as ethical and regulatory considerations

….

Relatris‘s insight:

If you like to start getting into the vast world of twitter and trying to understand how conversations about pharma topics work, this list is definitively a good starting point. Also check out Pharma Open Access Meducation (http://stwem.com/2013/05/08/phoam-is-the-concept-phoamed-is-the-hashtag-introducing-pharma-open-access-meducation/)

See on www.neovoca.com

GE Healthcare Launches #GetFit Cancer Prevention Campaign

See on Scoop.it – oncoTools

GE Healthcare has today launched its third annual #GetFit (www.ge-getfit.com) global public awareness campaign on cancer prevention.

This award-winning campaign – now in its third year – is expected to reach several million people worldwide. #GetFit encourages participants to share their healthy habits and join in the challenge via social media. For every healthy habit and tip shared using the #GetFit hashtag, players will receive points and rewards that contribute to fuel a global “health-o-meter” – an interface displaying real-time progression related to the number of participants and their activity. New this year, is a web app that has been developed for mobile users to manage their healthy habits on the go.

As part of this year’s #GetFit campaign, several global challenges have been announced: Move Your Body; Eat Healthy and Own Your health. Participants can select their individual challenges, which focus on; sport, and active lifestyle, sun safety, food and nutrition, smoking and alcohol use. At the start of each challenge, participants can watch a short video with information and advice provided in a user-friendly way to guide and encourage participants on how to break bad habits and form healthy ones.

Relatris‘s insight:

Sounds like a calssical gamification showcase. Would be really interesting to survey the impact of the campaign- just PR or real sustainable effect on habits?

See on www.financialpost.com

Ex-Google health chief launches an online community for cancer patients

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Google’s former lead health strategist has launched a new website, SmartPatients, which helps cancer patients connect with each other, and learn more about their disease.

Cancer patients are currently using the site to access the latest information about clinical trials, join conversations with other patients, and learning about other types of cancer. It’s primarily designed for patients, but is also being used by caregivers and doctors.

See on venturebeat.com

Facebook, Google and Amazon join fight against cancer

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Facebook, Google and Amazon have teamed up with Cancer Research UK to design a mobile game that will allow members of the public to help the search for new cancer drugs.

Relatris‘s insight:

A new “citizen scientist” project- gaming and feeling good at the same time. Developing a mobile version is definitively a must-go nowadays.

See on www.telegraph.co.uk

Through app, diabetes is gamified as a monster to be tamed

Through app, diabetes is gamified as a monster to be tamed | Springwise.

mySugr makes it more fun for diabetics to monitor and treat their condition by treating it as a virtual monster that reacts to their actions.
For diabetics, logging information about blood sugar levels to ensure they get the right amount of insulin each day can be a constant and endless task. We’ve already seen the Timesulin offer a helping hand by delivering data about the last time they injected, and now mySugr is an app that makes quantifying daily health more fun for diabetics by treating it as a monster that needs to be tamed.

How could gamification help sufferers of other conditions better monitor their health?